At work I’ve been working with a search engine optimization company—when they return my phone calls that is (it’s been three weeks). What’s interesting is search engine optimizers don’t really care what your website looks like. In-fact they want to change all my work with lots of links and repeated key phrases (how many times can you say alarm without boring a visitor?). Their theory is the more text and links you have on the front and subsequent pages the higher in the search engine ranks you get. The problem with that is it turns any website into an ugly monster.
Here is a link to one of their clients. She sells beads and if you type beads into google it’s the first site to come up. Take a look at the site and you’ll quickly see why I’m terrified at what they’re going to do to the two sites I maintain at my day job. They also told me that anything created in flash needs to go (I don’t think so).
As a web designer and particularly a flash designer this brings up some serious concerns. A website completely executed in flash is pretty much invisible to the google search bots. Sometimes they can pull out links to other sites or web pages, but text fields and most content in a flash site is overlooked.
Since I’m half way through the re-design of the AvantGuard website and planning on creating it all in flash I needed to figure out a way to improve search rankings and not sacrifice design or flash. So I went to work on marcfolio.
MARFOLIO SEARCH ENHANCED
The results have been AMAZING. I went from being able to only type in marcfolio to pull up my site in a google search to number one if you search for interactive boutique studio. AND number 3 if you search from salt lake interactive design studio. There are several other searches that pull up marcfolio on the first page or at least within the first three pages of results.
I’m not too worried about the search optimizers anymore. They can do their worse and I’ll just push it out of view.